THE MEDALLION STORY
Our story begins with the accumulation of over two decades of experience working in the Oncology marketplace - on the manufacturing side, in non-CME medical education and communication, in CME, in the product and services distribution world – engaged in activities such as launching cancer products, developing brand marketing strategies, educating physicians and ancillary healthcare professionals on existing therapies and evolving therapeutic approaches, driving revenue, creating community practice business solutions, re-positioning and re-branding cancer products.
Our founder experienced the pros and cons of partnering with many competent agencies and vendors; always struggling to find an agency partner that consisted of people with a true commitment to the oncology space and real world experience launching products and driving revenue. Having managed through these ups and downs, our founder had a vision... Our founder began to visualize an agency that could meet all oncology marketers needs. Let’s bring together a diverse group of individuals who are service-minded and committed to developing world-class solutions to challenging oncology marketplace issues and opportunities; people who have spent their careers working for manufacturers in marketing, launching products, changing demand lines, and solving some of the most complex issues ever faced; people who are deeply connected in the community and have real relationships with key decision-makers and scientific thought-leaders; people who understand that at the end of every decision is: A patient…A milestone…A key event.
Having lost both of his parents to cancer, our founder has firsthand knowledge of the impact a cancer diagnosis can have on all people who touch a cancer patient. A cornerstone of his vision was to assemble a team with individuals who have worked for agencies and created disruptive and award winning campaigns targeting providers, patients, payers and other key stakeholders, and who take the fight against cancer personal. In addition to these professional attributes, value the diverse personal characteristics people bring to the team such as their faith, ethnic diversity, resiliency, perseverance, commitment to process and excellence.
Out of this vision was the birth of Medallion and the healthcare component of this growing agency – the rest of our story is still evolving, so stay tuned.
MEET OUR LEADERSHIP
ADRIAN K. BARFIELD – FOUNDER
Adrian Barfield has spent the majority of his 25-year career in the pharmaceutical industry with a primary focus in the field of oncology. While working with the Bristol-Myers Squibb Company (BMS), Mr. Barfield had all brand responsibilities for Paraplatin®, one of the most widely used agents in oncology today, and served as the strategic leader for TAXOL® and Paraplatin in lung cancer, ovarian cancer, and other developing tumors. After leaving BMS, Mr. Barfield helped to build the Oncology Business Unit of Eli Lilly and Company (Lilly). Serving as the units’ Executive Director, he oversaw the commercial operation for Lilly’s two novel cytotoxics (GEMZAR® and ALIMTA®) in the United States. In 2005, he joined Medical Media Holdings (MMH), a privately-held (Providence Equity Partners) continuing medical education (CME) and publication company, based in Dallas, Texas. He served as Chief Marketing Officer, overseeing revenue generation for the organization until fall 2007 when he co-founded Tiba Oncology, LP (TIBA), serving as its CEO. TIBA quickly penetrated the healthcare services sector and established an impressive client base of large pharmaceutical and biotech companies based in the United States and abroad. In March 2010, P4 Healthcare, based in Ellicott City, Maryland, purchased TIBA and Mr. Barfield was named General Manager of P4 Healthcare. In July 2010, Cardinal Health, an Ohio-based, Fortune-17 company purchased P4 Healthcare in a large, all cash, transaction. Until recently, Mr. Barfield served as Vice-President and General Manager of the pharmaceutical sector of Cardinal Health Specialty Solutions; which included P4 Healthcare, Beckloff Associates and other related healthcare entities. The operations were consolidated and headquartered in Dallas, Texas, where he currently resides. Mr. Barfield has great operational expertise in large and small companies and understands the key drivers needed by companies desiring long-term growth and/or significant equity events.
Throughout his career, Mr. Barfield has established deep global, personal and professional relationships within the healthcare industry; especially in the field of oncology. He has been a strong supporter of many of the key initiatives that have shaped the field of oncology. In addition to his professional responsibilities, he serves on the board of The IMPACT MOVEMENT, a national organization focused on building spiritually-minded and morally fit young adults on college campuses and is the national executive chair of Executive50, an organization focused on strengthening the skills of middle management and senior executives in corporate America. Additionally, he serves as the President of the Board of Trustees of The Canterbury Episcopal School, a college preparatory school based in Desoto, Texas.
Originally from Dallas, Mr. Barfield obtained his Bachelor of Science degree in nutrition from the University of Texas at Austin.
GREG BEATTY – CREATIVE DIRECTOR
Over 30 years a graphic designer and an experienced art director, and graphic design team leader. Mr. Beatty has provided design services for a wide variety of oncology-focused meetings across an array of tumor types and enduring materials. He has been involved with the design and execution of a variety of projects in multiple disciplines and media, from graphics for print publishing, to information design, to trade show and retail display design.
Prior to joining Medallion Healthcare Mr. Beatty managed the creative team for Cardinal Health Specialty Solutions (CHSS) Healthcare Analytics and Marketing Communications (HAMC) business unit located in Dallas, Texas. In this role he and his team provided in-house graphics support for the meetings and events department, the HAMC marketing and sales team and corporate marketing and communications. In addition the graphics team provided support and produced front end and back end deliverables to numerous pharmaceutical and biotech clients. In 2006 he joined PER where he provided design services for a wide variety of oncology-focused meetings across an array of tumor types.
In 2007 Mr. Beatty was asked to join TIBA Oncology for the launch of a new company. As graphic designer he was instrumental in the development of all corporate identity materials and enduring materials. He managed design services for TIBA Meetings, Scientific Affairs, and Business Development departments as well as production of deliverables and enduring materials.
